Using a methodology created by ShopperMKT Group, we established guidelines for POS materials based on strategic brand choices, channel characteristics and shopper behavior. We also standardized the content, art and formats of POS materials through a strategic understanding of the various touchpoints along the shopper journey.

Client since 2014 with Catman projects, execution books, workshops, team events, POP material and much more. Almost 10 sales conventions using active and new methodologies for a fun and efficient team learning experience.

The project aimed to develop a new Shopper Marketing culture at Kellogg’s Latam and started with shopper journey research for the cereal category in different retail environments. After that, we carried out several projects, such as a shopper marketing plan, strategic guidelines and training programs. We also held a Joint Value Creation Workshop with the retailer Soriana to co-create action plans to develop the category.

Training carried out in sections with experiential experiences and practical case studies, to generate deep knowledge and create a category management culture for different areas of the company.

We have been working with Johnson´s for over 10 years and they always challenge us to innovate and create efficient methodologies that add value for manufacturers, retailers and shoppers.

Bimbo faced the challenge of developing a new shopper-centric internal culture. To achieve this, we created strategic projects, developed internal capabilities, made recommendations and implemented several shopper marketing plans, such as execution books, in-store communication and sales training using fun, interactive learning techniques.

Cacau Show wanted to improve its in-store shopper experience. We conducted qualitative research to understand the shopper journey and, after that, designed the shopper marketing strategy and training programs and built a methodology for portfolio management. As a result, we delivered detailed store guidelines for a more shopper-centric atmosphere in terms of navigation, product placement, displays and in-store communication.

From idea to implementation of Reckitt Benckiser’s retail laboratory. It was designed to serve two purposes: first, internally, as a real store where employees can buy RB products; second, as a retail lab for testing, training and research. More on: https://portalnovarejo.com.br/2017/09/fabricante-veja-laboratorio-varejistas/

A co-creation meeting that brought together complementary areas and used shopper and market insights to drive strategic planning for the drugstore chain. Custom-designed activities made building and agreeing on the plan both effective and fun.

The execution/ merchandising book is a tool that facilitates the massification and dissemination of culture and guidelines of Trade and Catman initiatives. Our expertise allows us to work with the selection and construction of content and transform it into a design project. Books delivered for: Reckitt Benckiser, Nivea, 3 Corações, Campo Verde, Leão, Bimbo, BRF, Galderma, among others.

Project that mapped the category management scenario of each country in Latin America with the objective of understanding service, processes, structure, tools and systems; and co-created a road map for each country to develop, considering their particularities.

The goal was to build a more experiential store model, in order to increase the attraction, conversion and retention of shoppers. The methodology that was used translated shopper path to purchase knowledge and strategies into conceptual store models, suggesting a better architecture, improved product placement, assortment, displays and signage/communication.

Aiming to have more relevant communications, we were responsible for the strategy, concept and creation of POP materials for six of Nestlé brands. The project used different in store touchpoints and shopper journey stages, so that the message became effective and engaging within each environment. More than 80 POP materials were created for 8 brands.

Sanofi challenged us to redesign the entire POP strategy for different touchpoints in the stores. The result was a functional set of POP materials, which increased the average ticket and delivered an attractive and direct communication.

Working with toys is a delight! For Hasbro, we carried out shopper research in different retail profiles, also mapped the physical store profile and built guidelines for Shopper Marketing strategies and Catman.

Red Bull brings us challenges around contemporary themes. To address them, we carried out an ethnographic study, research on retail profiles and workshops where we designed strategies for specific target audiences.

Bob’s aimed to improve shoppability and the shopper journey in their stores. For this, a shopper research was carried out, also value creation guidelines and communication strategies based on the store’s touchpoints, portfolio profile and strategic objective.

Mars Petcare faced the challenge of building an interactive, educational online training program on in-store execution for distributors. We surprised them by developing a custom-made digital platform for distance learning. The platform included online classes, interactive activities, monitoring reports and records to evaluate how participants applied what they learned in their stores.