What our clients say

“Shoppermkt Group is a great business partner, which is hard to find. The projects we worked together, and there are many in this account, even challenging always ended up having a special taste. The discussions are exciting due to the high energy level and knowledge of the team. They bring to the table questions, insights and always put the shopper first, more than anything. The job deliveries are always incredible. I recommend and suggest to all to have an experience with them, its a superior partnership and service level.”
Samuel Sehn E-commerce and Shopper Marketing Manager Latam – Johnson & Johnson
“Shoppermkt combines deep Shopper Behavior, Catman and Trade Marketing knowledge with an ability to execute, using their team management skills and perfect end-to-end activations. In an educational approach or in a go to market plan they are my partners to get the job done. I recommend working with Shoppermkt for different kind of jobs, from business partnerships to andragogic learning methods, for which they are known for.”
Rafael Loschiavo Seyssel Trade Marketing Solution Management - Sanofi
“Working with Shoppermkt Group has provided us a broader retail vision. We were able to be more assertive and efficient in our instore productivity strategies. Working together enable us to be in contact with retail best practices in order to mee,t even more, our shopper needs.”
Veronica C. Esteves e Fernanda C. B. Scheidt Coordinators - O Boticário
“Innovation, pioneering spirit, quality, service, a consultancy with intelligence and knowledge. I would work a thousand times with Shoppermkt Group! Their passion and dedication to the project reflected in its delivery quality that exceeded all my expectations!”
Maria Fernanda Poblácion Customer Management Manager - Nestlé
“Service level excellence and knowledge creation for our company. A partner ready to face the everyday challenges and business needs. Project we worked together led 3Corações to a reflection regarding many things such as: our relationship with retailers, the importance of team training, the vision regarding what is more critical at the point of purchase and the importance of placing shopper knowledge at the center of our decision making process.”
Diogo Alves Shopper Marketing and Catman Manager - Grupo 3Corações
“It´s a very creative company that understands our needs and is also able to design action plans based on shopper behavior and category development. They are shopper centric, have knowledge, have methodologies, have a holistic category view and understands retail environment. I have worked with Shoppermkt for more than 7 years and I can say that they are relievable, ethical, honest, transparent, creative and conscious. They bring concepts and like to discuss, create and work in a collaborative way. Also, they have always made our dreams become true, focusing in category development and shopper needs. From strategies to tactics they always deliver projects with quality.”
Patrícia Gimenez Shopper Insights and Catman Manager - Johnson & Johnson
“Shopper Marketing was very important in the implementation of HEINEKEN cultural transformation. The regional leaders, who had little contact with Category Management theories, had their expectations met and declared themselves even surprised. All those involved in the training were shortly executing projects with great results! Retailers are now being supported in a personalized way and with incredible results.”
Luciana Calegari Category Development & Visibility - Heineken
“Shoppermkt is the partner that helped us to create a shopper marketing culture, establish process and train the sales team about category management and execution concepts. Also than the technical knowledge, they have a creative team that delivers the materials with high quality and impact. I recommend their work to everyone, as they are more than a supplier, they are partners and contributors to the development of the shopper marketing culture.”
Natalia Ramos Product Manager - Sanofi
“I had the pleasure to work with Shoppermkt Group in many projects: shopper research, shopper marketing plans, segmentation and joint value creation with retails. They really add value for the strategy development based on insights and shopper knowledge, in addition to having a fundamental expertise to bring it into action.”
Sophie Berreta Customer Marketing Director - Kellogg Latin América
“I recommend Shoppermkt Group to any company that wants to change the culture of shopper, build cases, to go from strategy to execution. They are passionate about this area of ​​knowledge.”
Cristina do Amaral Guimarães GM Global Innovation - Kellogg Company
“I had the pleasure of working with Bia and the Shoppermkt team as a (more than) essential piece in the creation, development, and launch of our Perfect Stores project – even in an excellent way because BIC Brasil is the first and only operation company globally to have this program. Not only with solid insights into the structure, categories, market vision, and best practices, it delivered excellent benchmarks. She helped in crucial moments with firm positioning in approval presentations and internal meetings to change mindsets with the teams. And this in an aligned, organized, and above all, in a great mood, even with a high delivery pressure.”
Bruno Miranda Trade Mkt Execution BIC
“Shoppermkt has been a long-time Coca-Cola partner, always pushing the bar and ensuring high-quality delivery on each project with us. More recently, we jointly developed a training project for the LATAM Category Management team of the Coca-Cola System, and the feedbacks were deservedly extremely positive. From leading the project's design, going through the dynamics, choosing speakers, taking care of the different cultures of the participants, and developing the evaluation, Shoppermkt guaranteed a level of service and dedication that I rarely see in my professional experience. I recommend Shoppermkt as a strategic partner to anyone looking for excellence, especially in areas such as Shopper Insights and Category Management.”
Xande Werneck Category Manager Coca- Cola Latam

About Us

We are a strategic design studio driven by the enhanced vision of the path to purchase

A hybrid between consultancy and agency, which delivers projects from research to execution, using shopper habits and attitudes understanding in order to create knowledge and insights that inspire effective action plans!

“Our purpose is to build relevant connections and valuable relationships between real people, manufacturers and retailers”

Beatriz Cavalcante

Passionate researcher and one of the pioneers in Brazil in the Shopper area!

Beatriz has more than 20 years of experience in Category Management and Shopper Understanding, working as an executive in the industry (Cadbury Adams and Unilever) and also as a consultant. She has a master's degree in Marketing from FEA/USP-SP. She also has studied at PUC/SP, University of Utah, Universidad de Salamanca and FGV/SP in addition to teaching postgraduate programs (ESPM, and FIA/USP). Bia is the author of several articles, leads projects and facilitates training for large companies in several countries.

Cesar Chamie

Dedicated to making great ideas possible, always seeking excellence in execution.

Graduated in Economic Sciences, he has over 25 years of experience in promotional marketing, activations and events, leading logistics, production and implementation processes. After working for agencies such as Bullet, Mccann World Group and ABC Group, Cesar became a partner at Shoppermkt in order to develop an “end to end” solution.

What We Do

Get to know our products!

Browse the mandala and find out what products best meets your team/brand/company needs

Shoppermkt has more than 20 products to meet your needs, in addition to customized projects. We guide and execute initiatives in Planning, Training, Consulting, Research, Communications and Activations. So, what do you need?

More of 10 years of experience in Shopper Marketing

Retail Labs Designed and built

Tailor made products and experiences

More than 200 projects done in LATAM countries

Store design strategies

Information design projects

International Projects Researches, trainings and strategies


More than 50 lectures, conventions, workshops and trainings

Proprietary active methodologies for education, insights and co-creating strategies


Nestlé Puzzle

Using a methodology created by Shoppermkt Group we established guidelines for POS materials considering the strategical brand choices, channels characteristics and shopper behaviors. It also standardized content, art and formats of POS materials through a strategic understanding of the various touchpoints presented in shopper journey.


Client since 2014 with Catman projects, execution books, workshops, team events, POP material and much more. Almost 10 sales conventions using active and new methodologies for a fun and efficient team learning experience.

Kellogg’s México End to end Project: from research to shopper marketing strategy

The project aimed the development a new shopper Marketing culture at Kellogg´s Latam and started with a shopper journey research for Cereals category in different retail environments. After that we had many projects such as: shopper marketing plan, strategic guidelines, trainings, etc. We also had a Joint Value Creation Workshop with retailer (Soriana) to co-create action plans for the category development.

Catman University Heineken

Training carried out in sections with experiential experiences and practical case studies, to generate deep knowledge and create a category management culture for different areas of the company.

Joint value creation Workshop: retailers and Johnson´s

We have been working with Johnson´s for over 10 years and they always challenge us to innovate and create efficient methodologies that add value for manufacturers, retailers and shoppers.

Shopper marketing strategies, training and in store shelves communication - Bimbo

Bimbo had the challenge to develop a new internal shopper centric culture. To achieve this we have created strategical projects, internal capability development, recommendations and implemented some shopper marketing plans, such as: execution books, in store communication and sales training using fun and interactive learning techniques.

Who We Built With

Building Knowledge By Beatriz Cavalcante

Published articles

Customer value and shopper experience

The 16th Biennial World Marketing Congress

O valor para o cliente no varejo

Brazilian Business Review

Manual de Gerenciamento por Categoria

ECR Brasil

Manual de Sortimento

ECR Brasil

A reinvenção das velhas livrarias

Administração de Marketing Philip Kotler e Kevin L. Keller

Manual de Layout de Loja

ECR Brasil

Qualidade de serviço em restaurantes finos na cidade de São Paulo


Estudo mostra o comportamento do shopper em sua loja

Revista Super Hiper

Consumer value in retail

Brazilian Business Review

Criando valor no canal de distribuição

Princípios de Marketing – 15ª Edição Philip Kotler e Gary Armstrong

Laddering: revelando a coleta e interpretação dos dados - Remark

Revista Brasileira de Marketing

Era uma vez… Juliana!

Princípios de Marketing – 15ª Edição Philip Kotler e Gary Armstrong

Birchbox at Walgreens

Cool Hunting: Shopping Experience

F.A.O Schwarz is back!

Cool Hunting: Shopping Experience


Cool Hunting: Shopping Experience

Modelo da Jornada de Compra

ECR Brasil

Store Atmosphere as Retail Strategy Element

Beatriz Cavalcante Chamie, Ana Akemi Ikeda e Juracy Parente