Using a methodology created by Shoppermkt Group we established guidelines for POS materials considering the strategical brand choices, channels characteristics and shopper behaviors. It also standardized content, art and formats of POS materials through a strategic understanding of the various touchpoints presented in shopper journey.

Client since 2014 with Catman projects, execution books, workshops, team events, POP material and much more. Almost 10 sales conventions using active and new methodologies for a fun and efficient team learning experience.

The project aimed the development a new shopper Marketing culture at Kellogg´s Latam and started with a shopper journey research for Cereals category in different retail environments. After that we had many projects such as: shopper marketing plan, strategic guidelines, trainings, etc. We also had a Joint Value Creation Workshop with retailer (Soriana) to co-create action plans for the category development.

Training carried out in sections with experiential experiences and practical case studies, to generate deep knowledge and create a category management culture for different areas of the company.

We have been working with Johnson´s for over 10 years and they always challenge us to innovate and create efficient methodologies that add value for manufacturers, retailers and shoppers.

Bimbo had the challenge to develop a new internal shopper centric culture. To achieve this we have created strategical projects, internal capability development, recommendations and implemented some shopper marketing plans, such as: execution books, in store communication and sales training using fun and interactive learning techniques.

Cacau Show wanted to improve their instore shopper experience. A qualitative research was made to understand the shopper journey and after that we designed the shopper marketing strategy, trainings and built a methodology for portfolio management. At the end, we had the detailed store guideline with a better shopper centric atmosphere regarding to navigation, product placement, displays and instore communication.

From idea to implementation of Reckitt Benckiser´s retail laboratory. That was created to be used in 02 ways. First, internally (employees), with a real shop proposal for RB products. Second as a retail lab for tests, training and researches. More on: https://portalnovarejo.com.br/2017/09/fabricante-veja-laboratorio-varejistas/

Co-creation meeting using shopper and market understanding with complementary areas to drive strategic planning for the drugstore chain. Use of exclusive dynamics to bring effectiveness and fun moments for the plan construction and agreement.

The execution/ merchandising book is a tool that facilitates the massification and dissemination of culture and guidelines of Trade and Catman initiatives. Our expertise allows us to work with the selection and construction of content and transform it into a design project. Books delivered for: Reckitt Benckiser, Nivea, 3 Corações, Campo Verde, Leão, Bimbo, BRF, Galderma, among others.

Project that mapped the category management scenario of each country in Latin America with the objective of understanding service, processes, structure, tools and systems; and co-created a road map for each country to develop, considering their particularities.

The goal was to build a more experiential store model, in order to increase the attraction, conversion and retention of shoppers. The methodology that was used translated shopper path to purchase knowledge and strategies into conceptual store models, suggesting a better architecture, improved product placement, assortment, displays and signage/communication.

Aiming to have more relevant communications, we were responsible for the strategy, concept and creation of POP materials for six of Nestlé brands. The project used different in store touchpoints and shopper journey stages, so that the message became effective and engaging within each environment. More than 80 POP materials were created for 8 brands.

Sanofi challenged us to redesign the entire POP strategy for different touchpoints in the stores. The result was a functional set of POP materials, which increased the average ticket and delivered an attractive and direct communication.

Working with toys is a delight! For Hasbro, we carried out shopper research in different retail profiles, also mapped the physical store profile and built guidelines for Shopper Marketing strategies and Catman.

Red Bull brings us challenges on contemporary themes ... And for that we carried out an ethnographic study, a research on retail profiles and workshops where we designed strategies for specific target audiences.

Bob’s aimed to improve shoppability and the shopper journey in their stores. For this, a shopper research was carried out, also value creation guidelines and communication strategies based on the store’s touchpoints, portfolio profile and strategic objective.

Mars Pet Care had the challenge to building an interactive and didactic online training program for distributors, about in store execution. We were able to surprised them with the development of a custom-made digital platform for distance learning. The platform had online classes, interactive activities, monitoring reports and records for evaluating in store implementations related to the knowledge that the participants acquired during classes.